“SpongeBob SquarePants” is arguably one of the funniest, strangest, most original, and entirely adored television shows—and characters—ever created. Since its launch in 1999, the absurd undersea adventures of an endlessly cheerful yellow sponge and his friends and family have become a staple of pop culture beloved by both children and adults.

SpongeBob SquarePants has emerged as a global pop culture phenomenon since first premiering on Nickelodeon in July 1999. The series has been the most-watched animated program for more than 17 consecutive years, is seen in over 208 countries and translated in more than 55 languages. SpongeBob turns twenty this year and to commemorate its two-decades of existence, an array of new SpongeBob-themed toys have just been released by the Alpha Group, the global master toy partner of Nickelodeon’s iconic and top-rated animated series.

The brand-new, never-before-seen product line builds upon two decades of incredible SpongeBob content and fandom. The toys have evolved from the conventional preschool toy range and are certain to excite a multi-generation fan base be they Kids, Tweens, Teens, Millennials or beyond. The company’s imaginative range includes collectible pop culture figures, fun-loving novelties, plush and, for the first-time ever, SpongeBob toys that include Nickelodeon Slime! The Spring line up hitting retail now is as follows:

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    Slimeez with Nickelodeon Slime

    Slimeez with Nickelodeon Slime—Experience the world of Bikini Bottom like never before with SpongeBob Slimeez Figures! Load each 3-inch figure with Nickelodeon Slime (included), push and watch the ooey gooey Slime ooze through the figures. Six figures are available this spring at Target, each packaged with 2oz. Slime and collectible SpongeBob cube for the ultimate blind package experience. Seven figures debut in Fall. Ages 6+. Retails for $6.99. Slimeez in action: https://youtu.be/wzzou4wW1kQ

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    SpongeBob StretchPants

    SpongeBob StretchPants—Play with SpongeBob in a crazy new way! Stretch his arms and legs to activate over 20 unique silly sounds and phrases from SpongeBob himself! Parents, siblings and friends can join in the fun by grabbing an arm and a leg.  Keep pulling to hear what he will say next!  The more you pull, the funnier he gets!  Available on Amazon and Target for ages 4+. Retails for $24.99. SpongeBob StretchPants in action: https://youtu.be/n-Y7IIJADPc


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    Masterpiece Memes

    Masterpiece Memes—These 8-inch collectible vinyl figures bring to life fan-favorite show and movie moments that have now become some of the most popular viral memes. Featuring exceptional details and window packaging for collector displays, the Spring Masterpiece Memes figures include Mocking SpongeBob, Imaginaaation SpongeBob, a hilarious Surprised Patrick, Spongegar and Handsome Squidward. Available at Amazon and Target for ages 6+. Retails for $19.99.


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    SpongeHeads—Young-and-old alike, dress up as your favorite SpongeBob SquarePants characters with the 20-inch soft, inflatable headwear! Made to fit most kid and adult heads, SpongeHeads allow fans of all ages to show off their favorite characters in a silly fashion-statement! These are incredibly easy to inflate, do not take long to deflate, and are very comfortable. Available on Amazon and Target for ages 6+. Retails for $12.99.

Mini Plush—Bring Bikini Bottom to the toy collection with these soft, 6-inch Mini Plush friends! These adorable little SpongeBob characters are perfect for play and display.  Six characters debut at Hot Topic and Target. Ages 4+. Retails for $7.99.

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    SpongePop CulturePants

    SpongePop CulturePants—The 4.5-inch vinyl collectible figures celebrate and capture iconic pop culture in a unique SpongeBob way. The Spring line includes B-Movie SpongeBob, Patrick and Dr. Plankton, based on the horror episodes from the show, as well as Old-Timey SpongeBob, Patrick and Squidward in an all-new timeless style inspired by the golden age of animation.  Available on Amazon for ages 6+. Retails for $9.99.



Each of these delightful offerings celebrate SpongeBob and the utter joy that has brought to millions of viewers. To learn more, see here.

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