The digital world has empowered consumers with a sea of information. This has brought about a paradigm shift in the consumer’s buying trend, opening the gateway to conscious consumerism. Consumers worldwide have realized that the consumption patterns today will leave a big carbon footprint on the planet. The last decade, more so since 2017, and the “blue planet two effects” have seen a transformation in consumer attitude. And yes! Even one single individual’s behavioral change can contribute to an exponential positive impact.
Several brands are aligning to sustainability and climate activism goals. Wipro has committed to achieving Net-Zero Greenhouse Gas emissions by 2040 and a 55% reduction by 2030. Superbottoms, an Indian cloth diapering brand, uses organic and sustainable materials, thereby enabling parents to build an eco-friendly family culture.
Back to basics
Believe it or not, there was a time when every single possession owned by a person had a meaning and significance. Just a generation ago, the mantra of the household economy was ‘reuse.’ The repercussions of the increase in purchasing power have resulted in a ‘buy, use and discard’ attitude, leaving the planet in devastation.
Climate change and sustainability have become a matter of universal urgency and it is now being addressed by most nations.
It all begins with conscious parenting
Over the last two generations, our actions have put forward a stark reality of the possibility of a dreadful future. Correcting these mistakes is the need of the hour, and it begins with educating the next generation about the mistakes that have been made and cannot be repeated.
Today, we teach children to preserve electricity, save water, plant trees, condone plastic, compost, eat organic food, and reuse, upscale, and recycle various products, as values because even though we might personally be able to afford these resources, they are in fact our national resource. Children deserve to know how their choices have an impact far beyond them.
We are now seeing a minimalism movement, especially among parents, because they realize that their actions have a direct effect on their children’s life choices. Many parents are choosing wooden toys over plastic, glass bottles instead of plastic bottles, cloth diapers instead of disposable diapers, and are opting for fresh food instead of packaged food. An essential aspect of parenting today is raising environmentally conscious children.
What’s in our landfills?
When we throw away products, and it doesn’t get recycled, it lands up in our landfills. 21st-century waste is proving to be disastrous for the environment.
Disposable diapers are the 3rd largest consumer item in landfills and represent 30% of non-biodegradable waste. The only other things that outnumber the number of disposables in landfills are newspapers, beverages, and food containers.
Quick facts about disposable diapers
- Disposable diapers are the third-largest single consumer item in landfills and represent about 4% of solid waste.
- In a house with a child in diapers, disposables make up 50% of household waste.
- Disposable diapers generate 60 times more solid waste and use 20 times more raw materials, like crude oil and wood pulp.
- The manufacture and use of disposable diapers amount to 2.3 times more water wasted than cloth.
- Over 300 pounds of wood, 50 pounds of petroleum feedstocks, and 20 pounds of chlorine are used to produce disposable diapers for one baby each year.
- Disposable diapers contain traces of Dioxin, a highly toxic by-product of the paper-bleaching process. It is a carcinogenic chemical, the most toxic of all cancer-linked chemicals.
- Many diapers are prepared using dyes such as Disperse Blue 106 and Disperse Yellow 3 that come with a tendency of causing rashes and a raised reaction to allergens.
- To make matters worse, disposable diapers produce emissions that an infant can inhale.
Switching back to basics with a modern twist
Climate change has left our planet in a chaotic uproar. Through our actions we have learned what our ancestors always knew – an easier option is not always the better option.
Before the invention of disposable diapers, cloth diapering or nappies were the norm in every single household. Our grandmothers used to make these cloth diapers, popularly known as ‘langots,’ that were chemical-free, eco-conscious, and also protected baby’s sensitive skin.
As parents are learning about the adverse effects of disposable diapers on the baby and the environment, they are opting for traditional cloth diapers – but they don’t resemble those soiled rags that were loosely held together by a large safety pin. Cloth diapers today come with velcros and snaps and, of course, in various patterns and colors. And recent innovations have made it far easier to wash and clean.
Here are the reasons why millennial parents are making the transformational shift to advanced, high-performance cloth diapers like SuperBottoms UNO. :
Safe for the baby
SuperBottoms UNO contains no toxic chemicals like phthalates, lead, plastic, nor chlorine, which are considered harmful for your baby. These chemicals strip away good protective bacteria from your baby’s skin and change the pH balance. With SuperBottoms UNO, you can be sure that no harmful chemicals are touching your baby’s skin.
SuperBottoms UNO is made of GOTS certified 100% organic cotton that stays dry overnight with high absorbency. It does not contain any plastic and allows the baby’s skin to breathe. Now cloth diapering newborns or cloth diapering toddlers is possible and practical.
Wondering how much does cloth diapering cost? SuperBottoms UNO helps you save a significant amount of money as you will need only 16 of them for your baby’s diapering lifetime. The diaper’s size can be adjusted to meet the growing needs of the baby. That’s how the same cloth diaper can be worn when the baby is three months till he turns three years old.
Never run out
One UNO can be washed and reused up to 300+ times. They are adjustable, washable, and reusable. Moms can use these diapers for their second or third baby as well. The last-minute store visits to buy disposable diapers can now become a distant reality.
Sustainable & eco-friendly
Cloth diapers use more water, electricity, and cleaning detergent than disposable diapers. Still, with the use of an energy-efficient washer and diaper-safe detergents, there’s more opportunity to be environmentally friendly with cloth diapers. Reusable cloth diapers can be made eco-friendly by keep washing temperatures below 60°C, washing full loads, using energy-efficient appliances, and reusing reusables!
Superbottoms UNO comes in animal prints, hearts, florals, shapes, colors, and a whole variety of latest prints that can match with baby’s dresses and make the bum look super cute!
Made in India
Superbottoms is an Indian brand and supports the ‘Vocal for local’ campaign.
Cloth Diapering facts – it is easy with Superbottoms UNO
How to clean cloth diapers?
Washing Superbottoms UNO is as simple as washing any other baby garment. You can simply wash them in a machine or hand wash them after flushing off the poop/pee using a jet spray.
SuperBottoms UNO is 100% cloth and is like any other garment which you use on the baby. Cloth has been used for diapering babies for ages, so when stored and washed properly, SuperBottoms UNO is extremely hygienic to use. Even Paediatricians vouch for it!
Cloth diapers versus disposable diapers
Diapers are a necessity for your child, but the negative impact on our environment is not. Cloth diapering is every parent’s opportunity to opt for an earth-friendly, baby-safe diapering option. It’s possible to achieve the same protection and similar convenience at a lower cost. Every parent who takes that first step to make a difference will pave the way for more parents to do the same.
Be a part of the Cloth diapering movement with Superbottoms UNO
SuperBottoms offers customized Starter Packs for new parents looking to start their cloth diapering journey and has a dedicated Momsconnect team of all moms who are ever ready to give you a home or a video demo on how to start cloth diapering with UNO. You can reach out to them at firstname.lastname@example.org or call on +91 74990 25345 to know about cloth diapering basics, cloth diapering prefolds, cloth diapering fleece liners, and much more.
Wondering how to start cloth diapering? Want to know more about cloth diapering 101? Go to the Superbottoms website today to know how cloth diapering works.
P.S. SuperBottoms UNO makes very thoughtful gifts for your friends and family who have just embarked on their parenting journey. Available at major e-commerce websites – Amazon, Flipkart, Myntra, First Cry & www.superbottoms.com